From the desk of Mike Serra
Most people that join some type of MLM
business are normally told by their upline to market to their family and
friends which is not a terrible statement.
Then they are directed to internet marketing like video marketing,
social media, article marketing, pay per click marketing, email marketing, and
many more. Most people are focused on
online marketing and never think about using offline marketing which has been
working for centuries. One in particular
is using yard signs, which is commonly used in the real estate industry.
Yard Signs aka realtor signs are a great tool for exposing
an opportunity and recruiting locally.
I'm sure you have seen several of these signs driving around your
neighborhood. To be honest I don't know
why this method of advertising isn't used more often when it comes to building
your MLM or Network Marketing business. This strategy is very easy to duplicate and
is very cost effective. I place about 15
signs at a time in one area and it normally produces about 10-20 calls a day
for about 2 weeks.
I'm sure your next question is how do I get my hands on some
of these yard signs? Cheapsigns.com is a
great place to get your signs created.
My preference is Supercheapsigns.com but both are cost effective ways to
get your message across. I learned that
it is recommended to use a yellow background with black lettering which gets
the best results.
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Now it's time to eliminate the tire kickers by wording your
sign as such. $150,000 PER
YEAR WORKING FROM HOME Don't Believe It? Don't Call! 888-###-####. This is just an example so you can word it
how you want. Now instead of getting
random phone calls it is a great idea to use a voice mail recording so you can
sort your prospects. Phonepower.com and are
great tools to do just that. With phonepower.com you can create an 800 number or a local number depending on your
preference. I have a script that I use
for my voicemail that is very direct and to the point.
Once you get your yard signs, the best place to put them is
by busy intersections and highway off ramps.
One thing I would suggest is be very careful of enforcement activities. Local officials can possibly fine you $100
per sign if not removed in a timely manner. I found that placing signs on
Friday evenings and then removing them on Sunday evenings work with no problems
at all.
Once you get your yard signs, the best place to put them is
by busy intersections and highway off ramps.
One thing I would suggest is be very careful of enforcement
activities. Local officials can possibly
fine you $100 per sign if not removed in a timely manner. I found that placing
signs on Friday evenings and then removing them on Sunday evenings work with no
problems at all. To get an even better response you could use some good sales
copy too! For example you could write ‘Tired of driving to a job you hate?’ or
something to aggravate their pain a little. (You can have that idea if you
like!)
If you place these signs in some busy intersections you
could get quite a few leads per day.
Also think about where your target market hangs out? Where
do your prospects like to go?
Mike Serra is an internet marketer and online mentor. Mike Serra focuses on helping teach and mentor people with a new and fresh approach to earning a great income in the online marketing world
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